Control your business' finances without an in-house CFO
Stay in control of your finances without an in-house CFO
Growing your business is exciting, but it can also feel overwhelming. For SaaS companies and tech businesses, rapid growth often brings new financial challenges: rising costs, the need for detailed reports, and pressure to make the right financial decisions.
If your business turns over between £500,000 and £5 million, you may not have the resources to hire a full-time CFO. So, how can you keep your finances under control and make smart decisions without one? Here are some practical steps to help you stay on top of things and set your business up for long-term success.

1. Recognise Key Moments That Impact Your Finances
Every business has milestones that bring financial challenges. If you can spot these moments early, you can prepare for them.
Launching a new product? You’ll face development and marketing costs that need careful planning.
Raising funds? Investors will want to see detailed and accurate financial reports.
Expanding into new markets? You’ll need to handle new tax rules, compliance requirements, and pricing strategies.
Planning ahead for these events with forecasts and scenario planning will help you avoid financial surprises.
2. Create Financial Reports That Speak to Investors
Investors don’t want to see rows of numbers without context. They need clear, useful insights into your business’s health and potential.
Tailor your financial reports to include key metrics like:
Monthly Recurring Revenue (MRR): Shows how stable your income is.
Churn Rate & Customer Acquisition Cost (CAC): Highlights how well you’re attracting and keeping customers.
Runway & Burn Rate: Shows how long your business can operate with its current cash.
Presenting these figures in a clear and professional way builds trust and shows you’re in control.
3. Use Your Existing Tools to Keep Track of Finances
Your business probably uses tools like Xero or QuickBooks for accounting, Salesforce or HubSpot for managing customers, or Asana for project planning. By linking these tools together, you can create a system that gives you real-time financial insights.
This saves time, reduces errors, and ensures you always have accurate information to base decisions on. Automation is your friend here – let technology do the heavy lifting.
4. Manage Cash Flow for Subscription Revenue
Subscription-based businesses, like many SaaS companies, face unique cash flow challenges. For example, your income might come in gradually, but your growth costs often happen all at once.
Here’s how to stay ahead:
Offer discounts for annual subscriptions to improve cash flow.
Use flexible payment terms that work for both you and your customers.
Regularly review your billing systems to avoid delays in getting paid.
5. Stay on Top of Compliance as You Grow
As your business grows, you’ll need to meet more compliance rules. From GDPR to tax regulations, ignoring these can lead to fines or damage your reputation.
Here’s how to avoid compliance headaches:
Keep detailed financial records to make audits easier.
Use software that flags potential issues before they become a problem.
Review your compliance requirements at each stage of growth.
Taking these steps now will save you time and stress later.
6. Work with Experts Who Understand Your Business

Growing SaaS and tech businesses face unique financial challenges. General financial advice often isn’t enough.
Find a financial partner who:
Understands SaaS metrics like churn, CAC, and MRR.
Has experience helping businesses at your stage of growth.
Can offer tailored advice that suits your specific needs.
Collaborating with the right expert will give you the confidence to make better decisions.
7. Focus on Long-Term Financial Health
Quick fixes often lead to bigger problems down the road. Instead, invest in building strong financial foundations.
This means:
Setting up reliable financial processes early.
Holding regular reviews to track your progress.
Creating a clear plan for long-term growth.
By thinking ahead, you can ensure your business doesn’t just grow but thrives.
Strategic Financial Guidance Without the Overhead
You don’t need an in-house CFO to take charge of your finances. With the right tools, advice, and systems, you can stay in control and make the most of every growth opportunity.
At Finance Director London, we help businesses like yours navigate financial challenges and achieve their goals. Whether it’s cash flow management or creating investor-ready reports, we provide the support you need to succeed.
Want to take control of your finances? Contact us today.