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Portfolio FDs and Accounting Services for SMEs

Finance Director London fills the financial knowledge and capabilities gap that keeps start-ups and SMEs from growing.


Finance and accounting is our passion.

You dream about growing your business; we dream about enabling you. Let us help you focus on your strengths with our financial directing and accounting services. From offering strategic financial guidance to balancing your books, we're the perfect partner for achieving your potential!


We're all about helping you achieve your vision.

Every business needs an accountant – and deserves a Finance Director! Many business owners don't understand the full value or power of mastering your finances. We empower you with critical insights for growing your business so you can make the best decisions possible.

Startup package

Tailored for start-ups and small businesses, the Startup Package includes ongoing support, quarterly financial and strategic reviews, and accounting compliance oversight.

Growth package

Designed for small businesses looking to grow, the Growth Package includes Startup Package services, a monthly finance health check, management reports, and annual planning.

Scaleup package

Created for businesses ready to scale, the Scaleup Package includes Growth Package services, strategic direction, attendance at board meetings, mentoring, and a management team.

Custom Package

Create a Custom Package with services to help you complete a project, such as investment decisions, system design and implementation, budgeting and cash flow forecast, scenario planning, or due diligence for acquisitions.


Check out what our clients have to say about working with us.

It’s been invaluable having Catalina’s support.
Being a start-up consultancy and new to the UK, she helped us being able to put all of our accounts together and submit all our reports that we needed to and submissions that we needed to have.

I wouldn’t have been able to do it without Catalina’s support.


Partner | Head of Consultancy

We have been partnering with Finance Director London for more than five years now, and during this time the support we have received from them has just been immensely useful. […]

We're growing and we've trusted Finance Director London as our financial partner. They're part of our team and they guide us through all things finance. Looking back when the cash was tight, we needed urgent help to stay afloat and acting as a dedicated CFO, Catalina was there to guide us through. 

Conversely, now that things are easier, Catalina advises on how to make our money work harder for us. But she also helps us on projects. Projects such as changing an old accounting system into something a bit more modern, a bit more scalable. And on occasion we've had situations where we've been pitching for grants and then managing them, and other times we've benefited from R&D tax credits. Catalina has been there at the heart of all those activities, as well as being a trusted advisor when we need to talk to her. 

So in conclusion, I'd like to say that our relationship with Finance Director London is incredibly valuable to us and engaging with them is critical to our success.

Tim Page

Strategy lead for Envelopers


Knowledge Base

Profit vs Cash Flow - Key Differences

Cash Flow Tips for Small Businesses

Benefits of Financial Planning


Catalina Cotoara - Managing Partner

With over two decades of experience as a Finance Director, Financial Controller, and Accountant and a passion for numbers, I love using my skills and knowledge to help founders in the media and tech sectors turn innovative ideas into successful businesses. 

When I’m not immersed in financial strategies, you can find me enjoying a good skiing session or volunteering in my local community. I always start my day with a single espresso. 

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